First of all I love the sound, aggressive, industrial, a perfect fit for the Halloween and how the base kicks in with the hook. It makes a great contrast with the high pitched auto-tune voice of The Weeknd. It has a great atmosphere that makes you feel uncomfortable. It has a monstrous feel to it that just feels huge.
But does the sound match the lyrics?
"Your man on the road, he doin' promo
You said, "Keep our business on the low-low"
I'm just tryna get you out the friend zone"
OH, YES! The context makes everything, it's about picking up somebody's girlfriend and it helps that he isn't bragging about that.
"Found out I was comin', sent your friends home
Keep on tryna hide it but your friends know"
Instead he's telling the story of how he's done it and not going off with that he continues the story.
"I'ma let you know and keep it simple
Tryna keep it up don't seem so simple
I just fucked two bitches 'fore I saw you
And you gon' have to do it at my tempo"
But the hook is the key element that holds this song together for me.
"I only call you when it's half past five
The only time that I'll be by your side
I only love it when you touch me, not feel me
When I'm fucked up, that's the real me
When I'm fucked up, that's the real me, yeah
I only call you when it's half past five
The only time I'd ever call you mine
I only love it when you touch me, not feel me
When I'm fucked up, that's the real me
When I'm fucked up, that's the real me, babe"
Where The Weeknd practically screams what the girl is to him and how genuinely awful he is. And it works. Because he isn't holding anything back, he isn't excuses, the topic is ugly so the song sounds ugly. It all has to do with the context and the framing.
This song reminds me of Love Me if Love Me was good. Love Me was awful because Wayne frame himself as the good guy. He was sleazy but still everybody loved him.
Overall I really like the song and the guy really gets better and better. One of the best hit songs of the year this far and it really makes me want to check out more from The Weeknd.
Beauty Behind the Madness: an album review (review to come)